1. It was very surprising to learn that most people focused on segmenting their advertising as opposed to their product, but after reading the article I'd have to say that I agree with it to a certain extent.
2. I was a little bit confused by the technical terminology, but it didn't take away from the article's message at all.
3. I would ask how many companies actually have issues with their definitions of market segmentation?
4. I think that innovation of products is imperative in certain markets, and in these markets there is not as much of a need to rediscover anything. I think there are only certain markets that this article applies to, and even only certain major companies well ingrained in their markets.
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