Week 9 Reading Reflection

1.  It was surprising to hear that most entrepreneurs "shun" marketing research due to its complexity.
2.  I was a little bit confused about the internet marketing principles listed because of how specific they were.
3.  Are there different ways to segment markets other than price and quality?                                    How do companies make New products known to people?
4.  I just find it hard to believe that most entrepreneurs don't believe in marketing research, but maybe he is correct.